Roku is increasing prices across its hardware range
CraveHub Score100

Specs

Roku Ultra Price
$150
Streaming Stick Price
$40
MonitorsJul 25, 2026

Roku is increasing prices across its hardware range

Summary

Roku has implemented significant price increases across its streaming device lineup, with the high-end Roku Ultra rising 50% to $150 and the budget Streaming Stick up 33% to $40. The company attributed the increases to industry-wide memory shortages affecting production costs.

Cons

  • ✕Roku Ultra price increased 50% ($100 to $150)
  • ✕Streaming Stick price increased 33% ($30 to $40)
  • ✕Price hikes across entire hardware range
  • ✕Budget options becoming less affordable

Sources